"The game is fun. The game is a battle. If it's not fun, why bother? If it's not a battle, where's the fun? It's a test that you pass or a quest that you fail. A race against time. Fun and battle always lock together. But the game is also something else. It's a journey; a passport to new worlds, maybe even an odyssey. A look, a feel, an exploration, close your focus and open your mind. Yes, the journey requires the right ticket, and that ticket is Nintendo Switch. But in the end it's not just where you can take your game; it's where your game can take you. So let's go."
circa Video Game Reggie E3 2017

"The game is fun. The game is a battle. If it's not fun, why bother? If it's not a battle, where's the fun? It's a test that you pass or a quest that you fail. A race against time. Fun and battle always lock together. But the game is also something else. It's a journey; a passport to new worlds, maybe even an odyssey. A look, a feel, an exploration, close your focus and open your mind. Yes, the journey requires the right ticket, and that ticket is Nintendo Switch. But in the end it's not just where you can take your game; it's where your game can take you. So let's go." circa Video Game Reggie E3 2017