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King of Retail 2
Ready to build another empire? You are once again back in the role as the manager, trying to make the best of a busy store. Find the right things to sell, get the right employees and turn every stone for a profit. Can you handle the pressure or will you buck under? Welcome to King of Retail 2.
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Release Date:
2025
Developer:
Publisher:
Freaking Games

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Features
Single-player
Family Sharing
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Languages:
Interface Full Audio Subtitles
English ✔ ✔ ✔
French ✔
Italian ✔
German ✔
Spanish - Spain ✔
Danish ✔
Portuguese - Portugal ✔
Russian ✔
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Coming Soon To Early Access

The developers of this game intend to release as a work in progress, developing with the feedback of players.

Note: Games in Early Access are not complete and may or may not change further. If you are not excited to play this game in its current state, then you should wait to see if the game progresses further in development. Learn more

What the developers have to say:

Why Early Access?

“King of Retail was primarily made while in Early Access. Many features, and ideas in the game came directly from the requests of the community. That leads to a game that is in part made by the players, for the players.
And since it was a great success doing it this way, i would like to copy this recipe again.”

Approximately how long will this game be in Early Access?

“I felt King of Retail could have used a bit longer time in Early Access. Many features were a bit rushed, as well some nice ones missing. So this time we will be in Early Access for as long as obvious features that adds to the core game needs to be implemented. So we are talking several years at this stage.”

How is the full version planned to differ from the Early Access version?

“The full game will be the complete suite of owning a complete retail chain. My goal is to allow you to manage multiple stores simultaneously.
  • - Have a deep control of your employes, who now have evolving lives, relationships, dreams and requests.
  • - Manage you article lineup by negotiation and managing your reputation with the suppliers.
  • - Very deep customization that allows you to create the shop of your dreams.
  • - Bringing more depth to the Corporate manager experience. Your HQ is also now a busy place of decisions, control and influence.
  • - More events in the stores. Webshop management, storage deliveries, returns, complaining customers etc.
And many other things. Over the duration of Early Access these things will be implemented over time, as the game nears the end of procution for the final release.”

What is the current state of the Early Access version?

“Now is the base game, with running your store and taking care of customers etc. HQ experience, as well as Concept evolving is very barebones.”

Will the game be priced differently during and after Early Access?

“Yes, at end of Early Access there will be a price increase, as it at this point will be a complete product.”

How are you planning on involving the Community in your development process?

“We already have a thriving Discord which you are welcome to join. Here are many channels dedicated to receive feedback form the players, on which implementations you would like, good ideas etc. Beta testing will also be performed by players, which is a major resource in finding bugs. Lastly, last game was also largely community translated, and this i would like to continue as well.”
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Planned Release Date: 2025

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About This Game

King of Retail is back, and it's bigger, better, and more challenging than ever! 

Ready to jump back into the fast-paced world of retail and build your next empire? Let’s do this.

Start with a humble little store and turn it into a bustling hotspot. Hire the right crew, stock the shelves with stuff people actually want, and keep the profits rolling in. But hey, it’s not all smooth sailing—you’ll need to stay sharp, make smart moves, and hustle HARD.

YOUR STORE, YOUR RULES

Why fit in when you can stand out? Design your store from the ground up—choose the perfect products, deck out your space with eye-catching decor, and create a layout that keeps customers coming back for more. 

Whether you're slashing prices as a discount king or creating an exclusive luxury boutique, every decision shapes your store’s success. Just remember, customer satisfaction is one of the top priorities. 

AN EXPANSIVE WORLD TO CONQUER

One great store? Bah! How about 20 huge ones? 

Expand your retail empire across the city, conquer new neighborhoods, and adapt to the diverse needs of your customers who range from trend-chasing fashionistas to gadget-hungry tech geeks. 

The city is live with opportunity, but that’s only if you’re bold enough to seize it.

THE HEART OF SUCCESS

Behind every successful store is a kickin’ team. Hire, train, and lead your staff to retail greatness, keeping them motivated and ready to deliver top-notch service. 

But it’s not just about your employees.

Understanding your customers’ ever-changing desires is also key to turning foot traffic into loyal shoppers. After all, happy people ALWAYS SPEND MORE.

FROM DREAM TO DYNASTY

With hard work, following market trends, and making the most of your team, you can expand your operations across the city. Build new outlets for your merchandise and expand your floor space. 

Concepts are a new addition to the series that dies your stores together. Develop new arms of the business, and corner every market imaginable! The only limit is your own ambition!

WHAT ELSE IS IN KING OF RETAIL 2?

King of Retail 2 is taking retail management to the next level with never-before-seen depth and breadth of gameplay that will pull you fully and completely into the retail experience.

  • A fully simulated retail experience, from Corporate HQ down to Point-of-Sale!

  • A complex behavioral system for customers and employees, giving them preferences and habits, leading to realistic outcomes in the workplace.

  • Customizable Concepts, or unique brands tied to your business. Create your own logos, perfect your style, and diversify your corporate offerings.

  • A fully-featured in-game Display Designer. Create custom stands, shelves, refrigeration units, and more. Save and share your designs across the King of Retail community.

  • Design, build, and stylize your retail outlets from the ground up. Use attractive exteriors to draw in customers and dream up unique creations that draw their eyes.

System Requirements

    Minimum:
    • Requires a 64-bit processor and operating system
    • OS: Windows 10
    • Processor: Quad-core Intel or AMD 2.5 GHz or superior.
    • Memory: 8 GB RAM
    • Graphics: Nvidia 2060 GTX or similar
    • DirectX: Version 10
    • Storage: 20 GB available space
    Recommended:
    • Requires a 64-bit processor and operating system
    • OS: Windows 10
    • Processor: Quad-core Intel or AMD 2.5 GHz or superior.
    • Memory: 16 GB RAM
    • Graphics: Nvidia 3060 GTX or similar
    • DirectX: Version 10
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