Promoter of Tamjai Mixian
Unpaid unbiased promotion   Hong Kong
 
 
The Tamjai brand was established in 1996 as one of the first restaurants in Hong Kong to exclusively serve Mixian, a type of rice noodle from the Yunnan Province of China. Due to differences in business philosophy, the Tamjai brand would split up in 2008, respectively forming the branches Tamjai Yunnan Mixian, headed by the fifth brother, and Tamjai Samgor Mixian. In 2017, the two branches would be respectively bought up by Japanese fast-food chain Marugame Seimen and Chinese based corporation Toridoll. In 2018, Tamjai International was established which would hold the rights to both branches of Tamjai. Most recently in 2020, Tamjai Samgor Mixian expanded overseas, setting up the first ever restaurant outside of Hong Kong in Singapore.
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In 1996, Mr. “Sam Gor” Tam Chap Kwan established his first TamJai Yunnan Mixian shop on 1 Wing Lung Street in Sham Shui Po, kick-starting Hong Kong’s mixian (rice noodle) trend with his original spicy soup bases and cumin chicken wings, and winning the hearts of spicy food lovers all across the city. Sam Gor launched TamJai SamGor in 2008, which was recognised as a “Bib Gourmand” restaurant by the MICHELIN Guide for three consecutive years from 2011 to 2013. Its much-loved soup bases, available in an extensive range of spiciness levels from “10 Mild Spicy” to “Extremely Spicy”, have firmly positioned TamJai SamGor as a spicy food authority in Hong Kong. Having grown rapidly over the years, TamJai SamGor boasts nearly 60 locations today and is especially popular among the city’s younger generation. Delivering exciting sensory experiences through fragrant, numbing, hot, and spicy flavours, TamJai Sam Gor has established itself as a household name and is considered one of the most iconic brands in Hong Kong.

Mr. "Sam Gor" Tam Chap Kwan

Originally a metallurgist, Sam Gor (meaning “the third brother” in Chinese) switched gears in the early nineties as a response to uncertainties in the industry. He decided to pursue his lifelong passion for food by entering the food and beverage industry, and opened his first cha chaan teng (Hong Kong-style café) in Tsuen Wan’s ♥♥♥ Loi Estate in 1995. Even after experiencing numerous ups and downs in his business, Sam Gor was not disheartened and in 1996, unveiled the very first TamJai shop on Wing Lung Street in Sham Shui Po. The restaurant’s wide variety of mixian, which combined Sichuan spices with Yunnan mixian, proved to be an instant hit amongst customers. Sam Gor’s unrelenting perseverance and desire to innovate paved the way to his success, allowing him to create something completely unique in the market. Having built his noodle empire from the ground up, he has become an inspiring figure for the youth of Hong Kong, many of whom admire him for his passion, determination, and entrepreneurial spirit.
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