We are passionate about our brands, businesses, products, esports, and most importantly; the people who make up our fan base and communities around the world.

- Partnership and collaboration everywhere is essential. We create an environment where every player is empowered to contribute and is recognised for their effort.
- We are committed to drive individual growth for our players, teams and employees, creating an inclusive culture where they all can develop and enhance their performance.
- We act with integrity and high ethics in all of our relationships.
- We strive for the respect and protection of fundamental human rights.